In this episode of the Lights On Data Show, host George Firican and guest Scott Eganhouse, Salesforce Address Data Evangelist, discuss the critical role of National Change of Address (NCOA) in data governance, compliance, and AI readiness. They delve into how NCOA updates can significantly improve CRM accuracy, reduce costs from return mail, and enhance trust and analytics. Scott also shares insights on the common misconceptions about address verification and the importance of a people-first data strategy. Tune in to learn how investing in NCOA can yield high dividends for your organization.
