AI-Driven Marketer: Master Practical AI Marketing Skills

The Two-Channel Rule: A System for Growing Expert Podcasts

10 snips
Nov 27, 2025
Dan Sanchez and Ken Freire tackle podcasting's biggest flaw: the lack of organic distribution. They introduce the Two-Channel Rule, pairing long-form content with a short-form platform like LinkedIn to boost growth. The duo emphasizes the importance of meaningful engagement over broad syndication, offering tips on networking without being spammy. They encourage treating your social profile like a high-converting landing page and provide systematic strategies for building relationships with influencers and their audiences.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Podcasting's Distribution Problem

  • Podcasts lack organic distribution compared with other channels, so great audio alone won't guarantee listeners.
  • You must pair a podcast with a growth channel to actually reach an audience.
ADVICE

Use The Two-Channel Rule

  • Follow the Two-Channel Rule: make your podcast the long-form channel and pick one short-form social channel to grow it.
  • Use the short-form channel to test ideas, build relationships, and promote episodes.
INSIGHT

Syndicate Widely, Engage Narrowly

  • Syndicating clips everywhere isn't the same as engaging on a platform; engagement requires focused time.
  • You can only meaningfully engage on one short-form network at scale.
Get the Snipd Podcast app to discover more snips from this episode
Get the app