Unveiling the Power of Reels for Direct Response Marketing with Gamze Yılmaz of Delivery Hero

On this episode, hosts Jordan Rogers-Smith and Christine Lu are joined by Gamze Yılmaz, Head of Paid Social of Delivery Hero, as they delve into the dynamic world of Instagram and Facebook Reels. They explore its profound impact on digital marketing, highlighting Reels as a pivotal tool for driving Direct Response results through immersive short-form video content and consumer engagement.

Key Takeaways:

(04:09) Differentiation in using Reels for branding and advertising.

(06:37) Adapting stories creatively for Reels.

(07:26) Progressing into the language of Reels.

(08:47) Explanation of product level video by Christine Lu.

(09:36) Gamze Yılmaz on testing product level video.

(11:36) Integrating product level video in BAU.

(17:26) Testing video and images in product level video.

(18:30) Tips and tricks for using Reels effectively.

#innovation #technology #genz #metaverse #socialmedia #socialmediamarketing