The Vergecast The electric scooter revolution with Lime co-founder Brad Bao
Apr 16, 2019
Brad Bao, co-founder and executive chairman of Lime, dives into the electric scooter revolution transforming urban mobility. He shares insights on the rapid rise of scooters and Lime's journey to innovate urban transport. The conversation touches on safety measures and the technology enhancing user experience. Brad also discusses the sustainability challenges within the industry and the regulatory hurdles that impact operations. Lastly, explore the quirky trends in scooter naming and the importance of community engagement in shaping future mobility.
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Initial Scooter Popularity
- Lime initially deployed a small test fleet of 20 scooters.
- The scooters were immediately popular, with users lining up to ride them before they even touched the ground.
Broad User Base
- Lime aims to create transportation accessible to everyone, not just a niche group.
- Increased ridership among women, senior citizens, and college students signaled broader appeal beyond a niche market.
Vertical Integration
- Lime vertically integrates its scooter design and manufacturing, unlike competitors who rebrand commodity scooters.
- This focus on user safety and experience guides their investments, leading to custom-designed scooters not based on Xiaomi or Ninebot models.