Leading with Love: How Jasmine Bellamy Transformed Reebok's Culture

Step into a groundbreaking discussion with Jasmine Bellamy, the visionary Vice President of Merchandising, Planning, and Allocation at Reebok, and the founder of Love 101 Ministries. This episode draws a vivid contrast between the authoritarian, paternalistic leadership styles of 1980s corporate titans like GE's Jack Welch and Scott Paper/Sunbeam's Al "Chainsaw" Dunlap, and today's evolving ethos of 'Leading with Love'. Jasmine unravels the transformative power of love in reshaping organizational culture, challenging the outdated paradigms of corporate leadership. She shares her journey at Reebok, from implementing 'Courageous Conversations' to advocating for a DEI approach that goes beyond ticking boxes. This episode is a must-listen for those ready to embrace a leadership style that combines empathy, connection, and a deep commitment to cultural change - a stark departure from the command-and-control legacy of the past.

Key Takeaways:

1. Leading with Love: Jasmine emphasizes the need for organizations to prioritize love as a foundational practice. By treating people well, fostering connections, and operating from a place of abundance rather than scarcity, companies can create supportive cultures that not only benefit individuals but also drive organizational success.
2. Courageous Conversations: Jasmine's work at Reebok includes leading their "Courageous Conversations" program, which addresses topics such as unconscious bias, microaggressions, and specific issues like API hate.
3. Be the Change: Transforming the corporate landscape requires individuals to be the change they want to see. By leading with love, she believes we can create a ripple effect that transforms not only our own experiences but also the experiences of those around us.