#219: Nic Sulsky, The Curling Group - Reimagining Curling for the Global Stage

Nic Sulsky is the Co-Founder and CEO of The Curling Group, a bold new venture on a mission to modernize and globalize the sport of curling. With a background in entrepreneurship and media, Nic is bringing fresh energy and innovation to a sport rich in tradition but ripe for reinvention.

In 2024, The Curling Group acquired the Grand Slam of Curling—an elite series featuring the top men’s and women’s teams from around the world. With a focus on storytelling, athlete branding, and equal prize purses, they’re aiming to elevate curling to new heights across global markets and streaming platforms.

From engaging fans beyond the Winter Olympics to building out crossover audiences, Nic shares how The Curling Group is reimagining curling as a media-forward, modern sport with massive untapped potential.

Chapters:

00:00 - Introduction to Curling and Its Potential

02:56 - Nic's Journey and Entrepreneurial Background

05:46 - Market Insights and Global Appeal of Curling

08:55 - Sustaining Interest Beyond the Olympics

11:54 - Crossover Audiences and Streaming Success

15:00 - Innovating the Sport and Engaging Fans

18:07 - Building Athlete Profiles and Brand Recognition

21:07 - The Future of Curling and Upcoming Events

23:57 - Conclusion and Call to Action

Nic Sulsky: 

 💼 Nic Sulsky: https://www.linkedin.com/in/nicsulsky/?originalSubdomain=ca

Andrew Petcash:

🏠 Website:⁠ https://profluence.com⁠

🐣 Twitter:⁠ https://twitter.com/andrewpetcash⁠

💼 LinkedIn:⁠ https://www.linkedin.com/in/andrewpetcash/⁠

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