EP 381 - Can Tech Fix Overconsumption in Fashion? - Louise Blein and Amarine Erbs - Yours

The global fashion and consumer goods industries are facing a growing crisis of overproduction and overconsumption. Despite already having enough garments in circulation to clothe several future generations, fast fashion continues to flood the market with new items.

In this episode of ATP, Louise Blein and Amarine Erbs, co-founders of Yours, explore how overconsumption and the fast fashion industry have created a crisis of excess. They share their personal motivations for starting Yours—a safer, community-focused secondhand platform—and how their experiences as expats highlighted the wasteful repetition of buying new things with each move.

Some of the topics Louise and Amarine covered in detail include:

• Sustainability in fashion isn’t optional—it’s urgent. With 1.6 billion parcels shipped daily by air, we’re burning resources at both ends of the supply chain.
• Gen Z, the same generation that craves newness is driving secondhand growth. This duality—wanting both novelty and sustainability—is shaping the modern marketplace.
• Our closets and cupboards are overstuffed not out of necessity but as a proxy for comfort, identity, or status. This is not a fashion problem—it’s a human problem.
• A circular marketplace can’t just be a platform—it must be a community. Yours isn’t just a transactional space—it’s a social ecosystem. By attending events, partnering with donation centers, and prioritizing offline engagement, they’re creating a network that supports and educates.
• Thailand is the right place to build this—culturally and technologically. The country's digital infrastructure, growing startup ecosystem, and openness to social commerce make it a powerful launchpad—not just for Thailand, but for Southeast Asia and beyond.