TED Business How I make vegan food sexy | Pinky Cole
Jul 28, 2025
Pinky Cole, the savvy restaurateur behind Slutty Vegan, shares her bold vision for vegan cuisine, turning the stereotype of plant-based food on its head. In a lively conversation with Manoush Zomorodi, she discusses her entrepreneurial journey, from overcoming a devastating fire to building a multimillion-dollar brand. Cole emphasizes the importance of community, creativity, and making vegan dining fun and accessible. Her unique approach challenges perceptions and invites everyone to enjoy delicious, sustainable meals.
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Pinky's Entrepreneurial Roots
- Pinky Cole was inspired by her mother, a hardworking reggae singer and entrepreneur, and her father, a risk-taking entrepreneur while incarcerated.
- These influences sparked her entrepreneurial spirit and desire to create opportunities for others.
First Restaurant and Setback
- Pinky opened her first restaurant in Harlem with no experience, serving oxtails and jerk chicken but it wasn't aligned with her values.
- The restaurant ended after a grease fire, causing her to lose everything and rethink her path.
Making Vegan Food Bold
- Creating Slutty Vegan was about making vegan food bold, provocative, and fun to break stereotypes about plant-based diets.
- The brand offers more than food; it delivers a unique customer experience that attracts a wide audience.