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Jeff Sieh on Repurposing Your Audio & Video Content to Reach a Larger Audience

Feb 26, 2024

Jeff Sieh shares valuable insights on repurposing audio and video content to reach a wider audience. Topics include leveraging technology, the Amazon Influencer program, and tools like Descript. Strategies for maximizing business growth, original content creation, and audience engagement are discussed, emphasizing the importance of diversifying content formats.

36:43

Episode guests

Jeff Sieh

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Highlights

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Episode notes

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Quick takeaways

Repurposing content expands utility and value beyond original intent.

Establishing pillar content enables reach across diverse platforms and audience preferences.

Leveraging tools like Descript streamlines repurposing processes and enhances workflow efficiency.

Deep dives

Repurposing Content for Maximum Impact

Repurposing content allows for expanding the utility of original material, deriving more value from it. The conversation delves into repurposing as a strategy to leverage existing content for multiple purposes beyond its initial intent. By remixing and repackaging content, individuals can reach diverse audiences effectively, considering various platforms and consumer preferences.

Tailoring Content for Different Platforms

01:31

Repurposing Content: Starting with Transcripts

01:12

Innovative Repurposing in Course Creation and Teaching

01:21

Introduction

4min

Maximizing Business Growth Through Content Repurposing

14min

Repurposing Original Content and Pet Care Services

4min

Maximizing Content Potential Through Repurposing Strategies

2min

Strategies for Repurposing Audio and Video Content to Maximize Audience Reach

2min

Unlocking Audience Engagement Through Content Repurposing

10min

This week I’m excited to welcome my friend Jeff Sieh back to the show to continue a chat we recently had surrounding creativity, repurposing, and how AI and technology can help us reach our goals. In the previous portion of this conversation Jeff and I discussed creativity in the context of building your business. This week we pivot to the art of repurposing, remixing, and repackaging your audio, video, or creative content to reach larger untapped audiences or markets.

Jeff is an international speaker and visual marketing consultant. He hosts the Social Media News Live show and podcast and is also “Head Beard” at Manly Pinterest Tips. Jeff has worked with and produced a wide range of content for various companies, including Guy Kawasaki, Kim Garst, Social Media Examiner, and Tailwind.

In this chat Jeff shares his expertise on repurposing pillar content for different platforms and formats, offering valuable insights into leveraging technology and tools to maximize content reach. From the Amazon Influencer program to the importance of repurposing live content, Jeff and I explore strategies to extend content lifespan and engage diverse audiences. We also discuss the significance of catering to different audience preferences and utilizing tools such as Descript for text-based editing and content analysis. Don't miss out on Jeff’s valuable insights into expanding your reach and growing your brand.

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Connect with Jeff:

Links

Descript 101

Social Media News Live

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Connect with Erik:

Facebook

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