216: How to become a bestselling author and build a business around your book (featuring Dina Marais)

Season 2, episode 16 is here!

In this episode, I chat to Dina Marais, a coach and publisher who helps aspiring authors turn their stories into bestsellers. Our conversation is packed with insights for any writer dreaming of seeing their name on a book cover and building a thriving business behind it.

What we covered:

- How Dina pivoted from IT to coaching and publishing, helping over 100 authors reach bestseller status.

- Why multi-author books are a powerful first step for new writers — and how they work behind the scenes.

- The biggest difference between publishing a solo book and a collaborative anthology.

- How writing just one chapter can kickstart your brand and audience building.

- Dina’s practical approach to coaching writers — from story feedback to launch strategy.

- How to choose book categories and time your launch to hit number one on Amazon.

- Why podcast guesting and evergreen content matter more than chasing social media trends.

- How to use your book as a gateway to bigger programs, courses, and speaking gigs.

- The mindset shift every author needs: don’t wait for perfection, start sharing your story now.

- A powerful reminder that your story, exactly as it is, can help walk others home.

Make sure to subscribe to Dina’s publication before you go!

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thedavidmcilroy.substack.com/subscribe