Personal IPO How a 23-Year-Old Built a $4M Viral Product Agency | Matt Epstein
Matt Epstein is the 23-year-old behind Shown Media, the viral launch agency running 8–10M view product announcements for some of the biggest SaaS brands. In this episode, Matt breaks down how he built a multimillion-dollar agency entirely through his X/Twitter account, engineered massive launch moments, and scaled from 3 to 40 employees in under two years.
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Matt Epstein
Nathan May
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Timestamps
00:00:00 Introducing Matt Epstein
00:02:56 The world of viral product launches
00:05:30 Key philosophies of a viral launch
00:13:06 The art of influencer partnerships
00:21:17 Knowing if a post will hit
00:25:22 The three keys to a viral launch
00:31:05 Building a personal brand
00:40:29 Mistakes made early in business
00:54:14 E-com vs agencies: Which is for you?
00:58:03 The mentality of a leader in business
01:09:22 Creating focus and obsession
01:14:40 Learning to value hard work
01:17:26 Business advice from mentors