1362: Are you EXPECTING to be wrong? It might help...

Do you find yourself constantly asking for advice, watching YouTube videos, or reading books, hoping to find the “right” answer before you take action? This Solo Sunday episode is a wake-up call for every entrepreneur stuck in analysis paralysis. Brian unpacks the critical difference between being an advice collector and a true experimenter. He shares personal stories—from achieving a 15% email reply rate to building a top-ranked podcast—by breaking all the conventional "rules." This isn't just another motivational talk; it's a practical guide to shifting your mindset from seeking permission to creating your own data-driven path to success.

✨ Why This Matters for You

Adopting an experimenter’s mindset is the key to unlocking real, sustainable growth:

• It frees you from the fear of being wrong and the pressure to find the "perfect" strategy before you start.
• It empowers you to take action and create momentum, because clarity comes from doing, not just thinking.
• It helps you build a business that is uniquely yours, based on what actually works for your industry, your audience, and you.
• It turns every "failure" into a valuable lesson that gets you one step closer to your next breakthrough.
• It puts you in the driver’s seat, allowing you to innovate and build evidence for what truly moves the needle in your business.

📝 Key Takeaways

• Experiment > Advise. Stop waiting for the right answer from others. The most valuable insights will come from your own tests and experiments.
• Answers Expire. The strategies and tactics that worked for someone else yesterday—or even for you last year—are not guaranteed to work today. The game is always changing.
• Embrace Being Wrong. True experimenters expect to be wrong. Like Thomas Edison, they see every failed attempt not as a failure, but as discovering another way that doesn't work.
• Create Your Own Clarity. As Jeff Bezos said, you only need about 70% of the information you wish you had to make a decision. The other 30% comes from taking action and seeing what happens.
• Your Path Is Unique. No one has been on your exact journey. Stop trying to follow someone else's map and start charting your own course.
• Your Only Benchmark Is You. Instead of asking "What's a good reply rate?" ask "How can I improve my current reply rate?" The goal is constant improvement, not hitting an arbitrary external metric.

🚀 Put It Into Action

This week, commit to being an experimenter:

• Identify one area in your business where you’ve been stuck collecting advice or waiting for the "perfect" plan (e.g., marketing copy, sales outreach, content strategy).
• Ask yourself: What is one small, low-risk experiment I can run this week to get real data?
• Launch the experiment without attachment to the outcome. The goal isn’t to be right; the goal is to learn.

🔗 Stay Connected

• Subscribe to the show so you never miss an episode
• Connect with Brian on Instagram @imetbrian
• Share this episode with a fellow entrepreneur who needs to stop planning and start doing.