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Many users do not push back against surveillance capitalism companies' claims that only metadata, not personal data, is collected, due to a lack of understanding and knowledge about the extent of data collection. The example of the Cambridge Analytica scandal revealed misconceptions about data access, with individuals associating companies like Google more with secure services than with potential data misuse. The concept of metadata is poorly understood, leading to underestimation of its revealing nature. The existing preference for metadata collection over direct content access may stem from a perceived trade-off between privacy and convenience.