Marketing Spark (The B2B SaaS Marketing Podcast) cover image

Marketing Spark (The B2B SaaS Marketing Podcast)

Exploring the Marketing Landscape with Mitch Joel

Mar 30, 2021
30:36

It goes without saying the marketing landscape has dramatically changed over the past year. 

The disappearance of conferences (a go-to channel for B2B companies) has been a game-changer, forcing marketers to embrace virtual events, high-quality content, newsletters, and social media.

Who better to provide perspective on marketing today and where it’s heading (as well as how business is transforming) than Mitch Joel, an entrepreneur, investor, author, and trusted advisor.

In this episode of Marketing Spark, Mitch and I discuss:

- The domination of the advertising landscape by Google and Facebook

- The growing importance of storytelling

- How and when in-person conferences will return

- The future of LinkedIn and Clubhouse.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner