It goes without saying the marketing landscape has dramatically changed over the past year.
The disappearance of conferences (a go-to channel for B2B companies) has been a game-changer, forcing marketers to embrace virtual events, high-quality content, newsletters, and social media.
Who better to provide perspective on marketing today and where it’s heading (as well as how business is transforming) than Mitch Joel, an entrepreneur, investor, author, and trusted advisor.
In this episode of Marketing Spark, Mitch and I discuss:
- The domination of the advertising landscape by Google and Facebook
- The growing importance of storytelling
- How and when in-person conferences will return
- The future of LinkedIn and Clubhouse.
Marketing Spark (The B2B SaaS Marketing Podcast)