You Win the Debate by Framing the Debate

Language shapes how we view the world around us. The news is no exception. A border crisis. An immigration crisis. A humanitarian crisis. All language used to describe the same story but changes how we view it. Michael and Lee are joined by m+p Partner Ben Feller to talk about the value of personalization, why keeping it simple in your messaging gets you further, and what the idea of credibility and plausibility mean in a post-truth era.