This installment dives into the challenges of private medical practice, exploring innovative patient acquisition strategies. Featuring a menopause-focused GP, the discussion reveals how niche expertise can thrive in competition with the NHS. The episode also introduces the Balance app for menopause support, showcasing its user-centric features. Additionally, insights on leveraging mobile apps and personal branding in healthcare highlight the importance of effective audience engagement. Don't miss the powerful impact of email newsletters for professionals seeking to share their authentic expertise.