How Jeff Mendez Led 5,000 Reps to Over $2 Billion in Commission

In this episode of Case Studies, Casey sits down with Jeff Mendez, a builder, leader, and operator who led a 5,000-person sales force and helped generate over $2 Billion in commissions. His track record has made him one of the most respected operators in the door-to-door industry.

Jeff reflects on his early life in Puerto Rico and the Dominican Republic, sharing how his father’s bold conversion story and a childhood shaped by grit and cultural pride gave him a lasting sense of identity. He walks through his corporate start at Walmart, the discovery that entrepreneurship was his true path, and the moment he chose conviction over comfort. That choice launched an 18-year run at the center of Vivint’s rise.

With sharp insight and zero pretense, Jeff breaks down the principles behind his success: operational excellence, relentless value creation, and why energy, not capital, is the true currency of entrepreneurship. This is a conversation for builders, leaders, and anyone ready to stop playing small and start building something real.

00:00 | Introduction & Childhood in the Dominican Republic

00:31 | Family Conversion Story & Early Influences

03:08 | Growing Up in Puerto Rico: Lessons & Culture

12:09 | Facing Danger: The Gold Chain Story

19:04 | Education & BYU Experience

20:08 | Early Career & Walmart MBA

27:12 | Learning Operational Excellence

32:59 | Entrepreneurial Spirit Awakens

36:12 | Atlas Marketing & Early Business Lessons

42:32 | Pivotal Decision: Choosing Apex Over Pinnacle

50:22 | Struggles & Breakthroughs at Vivint

54:12 | Key Lessons on Effort, Value Creation & Growth

57:15 | Retirement Reflections & Identity Shift

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