The guest on today’s podcast is the founder of Citrus and Gold, a marketing, coaching, and consulting business for thought leaders, Akansha Agrawal. As she puts it, Akansha helps purpose-driven brands find their voice & master their messaging to attract their dream customers and to create marketing content that not only sells but also feels good to promote.
In this episode, Akansha answers questions not only with regards to business and entrepreneurship, but also as to personal matters as well. She gives great straightforward advice and ideas based on her actual acquired knowledge and experience and shares how she applies this in certain situations.
You’ll love and enjoy listening to this interview with Akansha as she inspires you how to create great stories and the right content for the audience you want to attract and how to properly engage with them through social media.
What you’ll learn in this episode:

* How to create the right content, the engaging social media posts to lead someone to become your customer
* How to be good at honing in and relating to your customers
* How to understand your own business objective as a starting point in determining what to put out in terms of content
* How to do research and understand your customer and to make them the focal point of your posts
* How to make content that ultimately generates income
* How Akansha’s team is helping her in her business

Quotes:
"You get to choose what you speak up for" - Akansha Agrawal

"What do you want to share but are afraid to say it?" - Akansha Agrawal

"There is no perfect way of marketing - you don't have to copy other people" - Akansha Agrawal

"The biggest mistake is not knowing why you are creating content"- Akansha Agrawal
Continue the Adventure:
Citrus and Gold
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Akansha Agrawal | How to Find Your Voice on Social Media