How to Sell Your Stuff on Etsy Ep 181 | How an Exercise Physiology Expert Turned Digital Guides into $3k+ in Monthly Etsy Income --with Emily Moravec
May 15, 2025
In this engaging conversation, Emily Moravec, an Exercise Physiology expert and scientific illustrator, shares her journey of transforming her knowledge into a lucrative Etsy business. She reveals how her digital exercise guides generate over $3k each month. Emily emphasizes the importance of niche marketing and SEO, discussing creative strategies for driving traffic through platforms like Pinterest. She also highlights the challenges of moving from hand-drawn art to digital creations and shares insights on understanding legal necessities for selling health-related products.
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Offsite Ads Boosted Early Sales
- Emily discovered her unique digital exercise guides had no Etsy competition but high Google demand, helped by offsite ads. - This unexpected boost of traffic and sales was a critical early success for her shop.
Leverage Pinterest for Etsy Traffic
- Pin consistently on Pinterest by creating custom pins weekly to drive Etsy shop traffic. - Pinterest can generate steady income and significant shop traffic over time with persistence.
Avoid Full Shop Bundles
- Avoid full shop bundles; instead, create smaller bundles and use email marketing for repeat buyers. - Offering discounted bundles through an email list encourages customer loyalty and consistent sales.