How Super Coffee’s Jimmy DeCicco Built a Coffee Empire Backed by A-Rod

Join Jess Cervellon and Jimmy DeCicco, Chief Brand Officer of Super Coffee, as they explore the intricacies of brand management and marketing in the competitive field of consumer-packaged goods (CPG). 

In this revelatory episode, Jimmy shares his journey from establishing a healthier alternative to mainstream beverages to navigating the dynamic demands of retail and direct-to-consumer sales platforms, with a special focus on their robust presence on Amazon. They explore the critical balance of data-driven decisions and the compelling narratives that drive brand growth. 

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What’s inside The Juice this week? 

00:00 - 10:15: Introducing Jimmy DeCicco: The Super Coffee Journey

10:16 - 20:30: Mastery of Brand Positioning: Standing Out in CPG 

20:31 - 30:55: Data vs. Storytelling: Striking the Right Balance 

30:56 - 38:00: Decoding Retail Strategies and Amazon Dominance 

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Connect with Jess on

LinkedIn: https://www.linkedin.com/in/jess-cervellon/

Instagram: https://instagram.com/jess.cervellon

Weekly newsletter: https://sundaypostcards.beehiiv.com/

X/Twitter: https://twitter.com/justjessssss

Find Super Coffee on Amazon https://www.amazon.com/super-coffee/s?k=super+coffee 

Find Super Coffee at a store near you https://drinksupercoffee.com/store-locator/