Conecuh Brands CEO Roy Danis has held a number of high-profile positions in the wine and spirits industry. Before joining Conecuh, he held executive roles at Gruppo Campari, Jose Cuervo International, Aveniu Brands and W.J. Deutsch & Sons. His track record of new product successes is long and includes Yellow Tail wine, Jose Cuervo Silver, and Clyde May’s Bourbon. 

In this episode, he discusses what drove him on the journey from sales rep to CEO. Roy also dives into his latest projects at Conecuh Brands including the legacy behind Clyde May's Whiskey and how Rita Ora got involved with Próspero Tequila.

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