The topic of user story mapping has been discussed many times recently. In this episode, the product bakers focused on the counterpart: customer journey mapping. Alex shares his experience and discussed with Christian when and how you should start working with a customer journey map. As always, Christian also tried to better understand how you can combine customer journey and user story mapping.

Table of content:

• 00:30 - Intro by Christian
• 01:10 - What is customer journey mapping about?
• 04:00 - Structuring a journey map
• 05:45 - When to map out a customers journey
• 07:20 - Customer journey map vs. user story map
• 09:45 - Speeding up the product discovery 
• 13:40 - Death through perfectionism

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