The Wealth Without Wall Street Podcast

Round Table | Turo in 2025: Is Car Rental Sharing Still Profitable?

Apr 1, 2025
Is renting cars still a savvy investment in 2025? Experts dive into the evolving world of Turo car rental sharing, assessing profitability amidst rising maintenance costs and vehicle depreciation. They discuss the importance of operational strategies and how to choose the right vehicles to succeed. The conversation also touches on industry competitiveness and Turo's unique advantages over traditional rentals. Whether you see Turo as a passive income opportunity or a personal investment venture, this discussion reveals key insights for potential operators.
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INSIGHT

Rapid Growth of Turo Market

  • Turo's market is growing rapidly with 39% year-over-year growth in 2024 and projection to reach $12 billion by 2027.
  • The platform is in early stages, likened to being in the first or second inning of a nine-inning baseball game.
ANECDOTE

Russ's Early Turo Losses

  • Russ Morgan shared how he lost money by underestimating depreciation and maintenance costs in his early Turo experience.
  • He emphasizes that invisible costs like depreciation can wipe out profitability unexpectedly.
ADVICE

Getting Started on Turo

  • Find the right car, ideally one with the highest return on investment like older economy vehicles.
  • Choose whether to manage the business yourself or hire an operator for a more passive approach.
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