Interview: News Corp boss Michael Miller on digital giants & doubling down

The media landscape has changed enormously over the last couple of decades, largely due to the arrival of digital giants include Google and Facebook. But News Corp continues to be a hugely powerful player in the Australian media, reaching more than half the national population every month.


Sean Aylmer speaks to News Corp Australia Executive Chairman Michael Miller in a wide-ranging interview, covering:


- How News Corp embraced Threads, TikTok, Instagram, Snapchat and more to reach younger audiences
- The delicate balance of power between social media and publishers
- The public's growing willingness to pay for content
- Why clients will pay for data
- Doubling down on purpose and the investment in journalism
- Political perceptions of media organisations

Find out more: https://fearandgreed.com.au/

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