Welcome to another episode of This is HCD. In this episode, I chat with Adam Cochrane, the Senior Strategic Designer at Lufthansa Innovation Hub and the Conference Director for the Service Design Global Conference. Adam shares insights into his role at Lufthansa, where he drives innovation through strategic intelligence, research, and venture support. As the conference director, he ensures the event's content and experience align with the theme of designing for impact.

Adam clarifies that the Service Design Network is a non-profit, and these conferences aren’t about making money. He invites everyone to join the fun and professional service design community at the conference, whether in person or remotely. We also discuss the challenges of ageism in design and the importance of community building for professional growth.

With the upcoming conference in Helsinki, Adam highlights Finland’s rich design culture and promises diverse speakers, workshops, and networking opportunities, all focused on the value and impact of service design.

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