How to Create a Killer Lead Generation System for Your Construction Business with Logan Shinholser | E391

May 19, 2025

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🚀Is Your Construction Business Ready to Scale? Take the free online assessment HERE

☎️Schedule your free business evaluation call with our team HERE

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EPISODE 391: You've built your construction business on word of mouth and referrals. Things were booming—until they weren't. Now what?

If your phone isn't ringing as much, and you're worried about what the future holds for your construction business, you're not alone.

Many contractors are facing the same challenge. But there's good news—there's a better way to generate leads (no cold calling required!).

In this episode of The Construction Leading Edge, I sit down with Logan Shinholser of Contractor Growth Network about effective strategies to generate high-quality leads and grow your business.

Today, you'll learn…

Why are many contractors underperforming with their marketing efforts
The common misconceptions that are silently killing your marketing efforts
How to use content marketing and video to build trust with potential clients
What to do before hiring someone to update your website
How to make your website SEO-friendly

…and a whole lot more!

Listen now to discover practical tips that will help improve your marketing strategy and get your pipeline flowing again.

Let's dive in!

Key Takeaways:

Introduction (00:00)

Lead generation challenges in construction (02:36)

Shifting your marketing mindset (06:00)

Common lead generation and marketing myths (09:11)

How to build trust with potential clients online (13:17)

Why video marketing works (19:36)

Personal brand vs. business brand (25:28)

Why experimentation and iteration matter (28:38)

Top lead gen methods for construction businesses (33:08)

Do this before you hire a web designer (43:52)

Final advice (49:18)

Additional Resources:

⚡Is Your Construction Business Ready to Scale? Take the free online assessment HERE

⚡Schedule your free business evaluation call with our team HERE

⚡Check out Contractor Growth Network HERE

⚡ Subscribe to Contractor Growth Network Podcast HERE

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⚡ Subscribe to our YouTube channel HERE

⚡Visit The Construction Leading Edge for more information HERE

The Construction Leading Edge Podcast helps construction business owners maximize their revenue, eliminate chaos, systematize their work, and win back their time.