In this episode of the Indian Business Podcast, Kishore Biyani dives deep into the untold truths of building for India. He breaks down the concept of India 1, 2, and 3, and explains why most startups fail to connect with Bharat. From the rise and fall of Big Bazaar to why Zepto succeeded, he shares hard-earned lessons on branding, customer behavior, communication, and debt. He also compares India’s growth journey with China’s ruthless model, offering insights on what India must learn to scale