Squawk on the Street

Cramer's Morning Take: Apple 9/19/25

5 snips
Sep 19, 2025
Jim Cramer dives into the impressive launch day demand for Apple's latest iPhone and Air models, spotlighting exciting improvements in their camera and Air features. He shares his optimistic outlook for the tech giant's stock, fueled by this unexpected consumer enthusiasm. Tune in for insights on the market's biggest headlines and what they mean for investors.
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ANECDOTE

Cramer’s Firsthand Launch Day Report

  • Jim Cramer attended Apple's launch day and spent time with Tim Cook, observing reactions firsthand.
  • He reported surprise at massive lines in China, India, and Dubai and that Apple held back phones in some markets.
INSIGHT

Camera Drives This iPhone Upgrade Cycle

  • Cramer highlights the iPhone 17 Pro's camera as the major upgrade driving demand.
  • He also favors the new Air for being ultralight and titanium-built, calling it especially compelling.
ADVICE

Consider Staying Long Apple

  • Stay long on Apple according to Cramer because he expects better-than-single-digit growth.
  • He calls this release a potential breakout moment and recommends holding the stock.
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