Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI Leaving Social Media and Re-Investing in Organic Growth with Nathalie Lussier
Have you thought about leaving Facebook? Or what would happen if you pulled your advertising and ditched the Facebook pixel? How are YOU getting feedback about whether or not your marketing efforts are "worth it"?
All this month, I've been talking about digital privacy and online security and sharing how I researched and implemented a privacy-first marketing strategy for my business.
So far, I’ve talked to Paul Jarvis on privacy-focused alternatives to Google Analytics, Jessica Robinson on how to assess your business's online security, and Kim Herrington about how focusing on SEO became a big part of my marketing effort as I focused on respect for individual data privacy. If you missed those episodes, I recommend you go give them a listen because they include a lot of background on this whole experiment and how it came about.
This week, I wanted to talk about social media because social media platforms are some of the biggest offenders when it comes to data privacy issues. They track every move we make, what we say near our phones, where we go while we have them... all of it.
When it came to my privacy-focused experiment, there wasn't much for me to do, other than pulling the plug on social media platforms completely. I'm not very active on any platform besides Twitter, which I use to build relationships with mostly peers and other business friends, not so much as a lead-gathering system.
I also committed to not buying ads on Facebook or Instagram... but since I hadn't been doing that before, there wasn't much of a change. I also committed to not using the Facebook tracking pixel, but again, since I hadn't been using it before, there wasn't anything to remove or change there either.
BUT... these ARE major marketing channels for LOTS of small businesses, and it's an important part of the decision-making process if you're thinking about your own marketing from a perspective of privacy, so I wanted to bring on someone who did go through this evaluation process and implemented their OWN experiment.
Meet Nathalie Lussier. Nathalie has been making websites since she was 12 years old, so she's been living in the online world for quite a while. She's the founder of AccessAlly, which is a digital course and membership solution. And about a year ago, she took the Facebook tracking pixel off her website, and then left Instagram as a platform, both for her business and personally.
Listen to the full episode to hear:
- How Nathalie made the decision to drop the pixel and leave Instagram
- What she does instead now and we talk about how to get real, actionable data while still respecting people's privacy AND holding true to her own desire not to support Facebook as a company.
- The projects and ideas that I'm still working on implementing for ScaleSpark when it comes to digital privacy
Learn more about Nathalie Lussier:
Learn more about Susan:
- Scalespark Dollars + Decisions Roundtable
- Twitter @ScaleSpark
- LinkedIn @thesusanboles
Resources:
Transistor.fm (affiliate)
Grab the Calm Service Design + Delivery Swipe File here