The Pursuit of Scrappiness

INSIGHT #12: “To Build a Multi-Million Dollar Company, You Cannot Rely on One Bet—You Need Successive Growth Loops” + The 70-20-10 Framework to Manage Stability, Expansion, and Innovation w/ Anastasija Oleinika (Fyul)

Feb 11, 2025

12:59

This is an insight from our previous conversation on building a multi billion dollar company and growth strategy:

Companies cannot rely on just one big bet or hope to stumble upon successive growth loops. A long term structured growth plan is required
The 70-20-10 Framework for Company Strategy ensures a balance between stability, expansion, and innovation.
Investors look for a clear and sustainable plan for growth, not just user acquisition or high valuations.

Anastasija Oleinika is the President and Head of Platform of the newly merged Latvian print on demand powerhouse Fyul (Printify + Printful). At the time of recording Anastasija was the CEO of Printify, a platform revolutionizing the print-on-demand market that raised more than 50mUSD in VC funding. Her leadership journey includes her previous CEO role at the Twino investment platform, where similarly to Printify she transitioned from CFO to CEO role.

Listen to the full conversation with Janis here on Episode 157:

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