With many years of experience in product management, data, and analytics Ben Yoskovitz joined the Product Bakery to have a conversation about these topics. As a founding partner of Highline BETA a venture studio and venture capital firm, he looks a lot into data and analytics of companies to support business ideas and startups.

In this episode, the product bakers discussed the basics of defining good metrics & KPIs as well as the history and future trends of data-driven work and mindsets.

Table of content:

00:30 - Intro Ben
03:50 - The rise of data awareness
05:20 - Working with & defining data
06:55 - Leading vs. lagging KPIs
11:25 - Defining one metric that matters (North Star)
16:30 - Measuring wrong data
19:45 - Complexity of quantitative data & vanity metrics
27:10 - Establishing a data mindset in startups & teams
30:20 - Understand the big picture as a Leadership Team
32:30 - Defining assumptions & hypothesis
37:30 - Dealing with legacy data infrastructure
38:30 - Ben's outlook for the future of working with data
41:20 - Debrief Alex & Christian

Follow Ben's work:

Twitter: @byosko
Linkedin: @byosko
Book: Lean Analytics
Website: https://highlinebeta.com/

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#36 Working with data & metrics - with Ben Yoskovitz, Founding partner @Highline BETA