With many years of experience in product management, data, and analytics Ben Yoskovitz joined the Product Bakery to have a conversation about these topics. As a founding partner of Highline BETA a venture studio and venture capital firm, he looks a lot into data and analytics of companies to support business ideas and startups. 

In this episode, the product bakers discussed the basics of defining good metrics & KPIs as well as the history and future trends of data-driven work and mindsets. 

Table of content: 

• 00:30 - Intro Ben 
• 03:50 - The rise of data awareness
• 05:20 - Working with & defining data
• 06:55 - Leading vs. lagging KPIs
• 11:25 - Defining one metric that matters (North Star)
• 16:30 - Measuring wrong data
• 19:45 - Complexity of quantitative data & vanity metrics
• 27:10 - Establishing a data mindset in startups & teams
• 30:20 - Understand the big picture as a Leadership Team
• 32:30 - Defining assumptions & hypothesis
• 37:30 - Dealing with legacy data infrastructure 
• 38:30 - Ben's outlook for the future of working with data
• 41:20 - Debrief Alex & Christian

Follow Ben's work:

• Twitter: @byosko
• Linkedin: @byosko
• Book: Lean Analytics
• Website: https://highlinebeta.com/

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