S4E3: Sustainability in Construction: Sheila Puffer on Social Media Communication, Government Roles and NGO Collaboration

Professor Puffer, explores the importance of sustainability, stressing its relevance across society, and using the international construction industry as a context for understanding the ramifications of sustainability. She also analyzes how a firm communicates its sustainability stance and actions, using a firm's social media posts as one vehicle for such communications. She also examines the complementary roles of Governments and NGOs, and combined action for advancing sustainability goals.

About the guest:

Sheila Puffer, a University Distinguished Professor at Northeastern University's D'Amore-McKim School of Business is a leading scholar on business in Russia, Eastern Europe, and other emerging markets, with her more recent work focuses on sustainability across industries and firms. She has made significant contributions to our understanding of international business, addressing a wide range of topics including leadership, strategy, entrepreneurship, corporate governance, informal networks, ethics, and migration.

International Business Today is a podcast produced by the International Business & Strategy group at Northeastern University. Made for global business professionals—and any student who hopes to work for a multinational organization in the future, our hosts and their guests share what's proven through research and highlight what's really working in practice. The podcast, released in seasons of six or more episodes, is currently in Season Four and hosted by Ravi Sarathy. He and his guests share their experience and insights on entrepreneurships, international business in developing and developed nations, family businesses and supply chain values. Guests include Frederick Brodsky, Yip George, Sheila Puffer, William Newburry, Gustavo A. Barboza and Kimberly A. Eddleston.

Reach out to us: ⁠⁠⁠IBTpodcast@northeastern.edu