Dee Madigan - Decoding politics and persuasion in the Age of Trump

It’s been nearly 2 years since Donald Trump was elected, and however you feel personally about his time so far as president, we all have to agree, that on the day that an ex reality TV contestant got elected to the highest office in the world the rules of influence were officially rewritten. And so we thought now would be the perfect time to share a conversation I had a little while ago, with a woman who has more understanding of what it takes to make, or break a political candidate, than almost anyone else in the country.

Her name is Dee Madigan – you’ll know her from Gruen – she’s won pretty much every advertising award going, has been the creative brains behind 10 political campaigns and is the driving force behind Campaign Edge, a dedicated political strategy agency.

In this conversation we looked at what it takes to get someone elected, the impact social media has had on the process, the public’s exhaustion with perfection and polish and what these factors mean for our political leaders moving forward.

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