The PR Breakdown with Molly McPherson 210: 5 Things Not To Do in a Social Media Crisis
You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform.
To handle these situations, companies and brands need a plan.
Who didn't prepare for her social media crisis? Bethenny Frankel.
The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice.
She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response.
Avoid these mistakes when dealing with a social media PR crisis.
Links Mentioned in Today’s Episode:
Molly McPherson's Bethenny Frankel reaction on TikTok #1
Molly McPherson's Bethenny Frankel reaction on TikTok #2
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