Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its Chrome browser, there is a lot on the technology megacorp’s plate.

But Dan Taylor, the company’s vp of global advertising, is confident that nothing will change the timeline that Google has set for cookie depreciation: “Cookies will be phased out completely from Chrome at the end of 2024.”

On the latest episode of the Digiday Podcast, Taylor discusses how he and his team are continuing to get the third-party cookie alternative solutions off the ground and testing their efficacy ahead of the end of year 2024 deadline. He also speaks on why he’s confident that the ad business will remain intact despite the DOJ lawsuit addressing its dominance in ad tech infrastructure.

“We disagree with the DOJ’s claims. We have no intention of selling or divesting this business. In fact, we’re focused more than ever on helping our publisher partners and our advertiser partners deliver great ROI and great monetization, especially in a time of economic and geopolitical and many other types of uncertainty that we’re all living in today,” said Taylor.