As a young missionary for the Church of Jesus Christ of Latter-day Saints, Christian Woodward loved serving and connecting with many different people on the streets of London. All of that changed on March 18th, 2020 when heavy Covid-19 restrictions forced everyone indoors. Just seven months into his 24-months of missionary service, Christian was forced to drastically alter his methods of spreading his message of finding hope in Jesus Christ.

Dave and Christian discuss Christian's process of shifting from traditional in-person interaction to thinking outside the box to create meaningful social media connections with Londerers also enduring the struggles of a lonely pandemic. Father and son use these experiences to illustrate how entrepreneurs can adapt to sudden change and continue to grow and scale their businesses by using innovative strategies online to allow your audience to know, like and trust you and your message.

Instagram: @christianlwoodward Facebook: Christian Woodward

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