Pierre-Arnaud Grenade (Ba&Sh) on "Ba&Sh’s Path to B Corp Certification and International Growth" FR

In this episode of the Luxurynsight x Fashion Network podcast series, Pierre-Arnaud Grenade, Global CEO of Ba&Sh, joins Olivier Guyot for an insightful conversation on the brand’s strategic transformation and global growth. Ba&Sh’s commitment to sustainability is exemplified by its B Corp certification, achieved with a remarkable score of 98 points, well above the industry average. Pierre-Arnaud delves into the brand's environmental initiatives, including regenerative agriculture and water management, reflecting Ba&Sh’s deep social responsibility.

The discussion also covers Ba&Sh’s innovative use of technology, from AI-driven creativity to enhancing customer relationships, and its collaboration with startups to advance traceability and circularity in fashion. Pierre-Arnaud highlights the brand's international expansion efforts, particularly in Asia and North America, emphasizing the importance of adapting to local markets while maintaining a consistent global brand image.

Gain valuable insights into Ba&Sh’s future ambitions, such as the opening of experiential boutiques designed to offer premium, immersive customer experiences. This episode is a must-listen for luxury brand leaders and enthusiasts interested in how Ba&Sh is navigating the complex landscape of sustainability, innovation, and global growth while staying true to its core values.

Tune in to explore how Ba&Sh sets new standards in the luxury fashion industry!

This podcast is brought to you by Luxurynsight, the pioneer and leader in providing data-driven solutions for luxury, fashion, and beauty industries, and FashionNetwork.com, the leading source of information for fashion professionals worldwide.