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Growing an Instagram Community of 63k Followers as a Speech Therapist with Abby Long (The Type B SLP)
Jul 10, 2023
Abby Long, a speech-language pathologist with a successful Instagram community, shares valuable insights on growing her following. Topics include being a speech pathologist as a business owner, marketing strategies, building an engaged Instagram community, authenticity, and effective strategies for Instagram engagement and sales.
37:05
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Quick takeaways
- Building a strong community on Instagram requires authenticity and relatability, sharing personal experiences to strengthen connections with followers.
- Engaging, colorful, and authentic posts as well as product reels with clear call-to-action generate high engagement and increased sales on Instagram.
Deep dives
Building a Community on Instagram
Abby, a speech language pathologist (SLP), shares her journey of building a close-knit community on Instagram. She emphasizes the importance of authenticity and relatability, showing her audience that she is a real person with struggles and humor. By sharing personal experiences, such as making mistakes or talking about mental health, Abby strengthens the connection with her followers, who appreciate her down-to-earth approach. She also highlights the significance of serving her audience before selling, providing tips and entertaining content that resonates with them.
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