Building a Community on Instagram

Abby, a speech language pathologist (SLP), shares her journey of building a close-knit community on Instagram. She emphasizes the importance of authenticity and relatability, showing her audience that she is a real person with struggles and humor. By sharing personal experiences, such as making mistakes or talking about mental health, Abby strengthens the connection with her followers, who appreciate her down-to-earth approach. She also highlights the significance of serving her audience before selling, providing tips and entertaining content that resonates with them.