

How does woke start winning again? – from The Audio Long Read
10 snips Aug 18, 2025
Explore the evolution of 'woke' from a progressive ideal to a divisive term in British politics. Delve into the challenges faced by activists as they seek to engage broader audiences on complex topics like immigration and hate speech. Understand the intricate dynamics surrounding transgender rights and the balancing act between various advocacy groups. Investigate how climate activism navigates public skepticism, especially in the Red Wall regions, and the necessity for trust-building to gain support for environmental initiatives.
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Symbolic Protest vs Material Change
- The Colston statue's removal symbolised modern protest but resulted in contested legacy rather than systemic change.
- Museum displays and YouGov polling show direct action plus historical reframing define what many call "woke".
Woke Became A Pejorative
- "Woke" shifted from a term of awareness to a pejorative linked to online, performative activism.
- Critics argue it became brittle, sanctimonious and triggered a wider backlash in politics and courts.
Activists Punch Above Their Weight
- Progressive activists are a small but highly vocal group that disproportionately shapes national debates.
- Their high engagement online and moral certainty give them outsized influence relative to public opinion.