The Think Media Podcast 262: Strategies to Find Your Audience, Amplify Your Brand, and Stand Out Online w/ Jen Gottlieb
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Nov 2, 2023 Brand strategist and online marketing expert Jen Gottlieb discusses strategies for finding your audience, building an authentic brand, and the impact of polarization on brand building. They also analyze Taylor Swift's successful branding strategies and discuss the economy-shifting influence of an unknown person. Additionally, they share strategies for finding your audience and building your brand, including building relationships and overcoming camera shyness.
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Highlight Reels Hide Reality
- Social media highlights only show the best moments, leading to unrealistic comparisons.
- People feel isolated because behind-the-scenes realities rarely appear online.
Authentic Makeup Livestream Success
- Jen went live daily putting on makeup on camera without filters to show her authentic self.
- This created deep community bonds and became her best content strategy and lead generator ever.
Brand Is Your Evolving Essence
- Your brand is your evolving essence, not just visual elements.
- Building a brand fixed on one identity limits authenticity and growth.