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The Think Media Podcast
262: Strategies to Find Your Audience, Amplify Your Brand, and Stand Out Online w/ Jen Gottlieb
Nov 2, 2023
Brand strategist and online marketing expert Jen Gottlieb discusses strategies for finding your audience, building an authentic brand, and the impact of polarization on brand building. They also analyze Taylor Swift's successful branding strategies and discuss the economy-shifting influence of an unknown person. Additionally, they share strategies for finding your audience and building your brand, including building relationships and overcoming camera shyness.
41:27
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Quick takeaways
- Consistency is key in posting content and engaging with comments and followers to build relationships and create a social experience.
- Authenticity, kindness, and being prepared for potential backlash are crucial for navigating cancel culture and staying true to oneself.
Deep dives
Building a Strong Online Presence through Social Media
Consistency is key when it comes to posting content, and building relationships with your audience is crucial. Engaging with comments and responding to followers helps create a more social and interactive experience. Being authentic and true to yourself in your content builds trust with your audience. Jen Gottlieb, author of Be Seen, shares her journey of finding her true brand and emphasizes the importance of being genuine and connecting with your ideal audience.
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