Mastering Social Selling: Using Social Media To Build Relationships And Close Deals

In this episode, host Rob Da Costa is joined by Arnaud Belinga, co-founder of Breakcold, a social selling and CRM platform. They discuss the importance of social selling and how it can be used as part of a business development strategy.

Engaging with prospects on social media platforms such as LinkedIn is becoming increasingly important, especially for B2B businesses. They also discuss how to use automation in a smarter way as part of social selling and highlight some success stories of using social selling strategies to build personal brand authority and to gain referrals.

Arnaud shares his experiences of creating his own start-up and lessons learned along the way

Time Stamp

[00:00] Social Selling: The Key to Your Sales Strategy

[05:24] The Importance of Engaging with Prospects on Social Media As Part Of Your Sales Process

[09:40] Two Strategies for Effective Social Media Targeting

[12:10] Be Warned Against Improper Use of LinkedIn Automation

[17:46] Top B2B Sales Pros Avoid Automation for Success

[20:37] Sales and Marketing Lines Blurred: A New Trend

[28:04] Experience Matters More Than Age In Business

[29:41] From Bad Programmer to Marketing Professional: Tips & Insights

Quotations

“Social selling is essentially a way to do B2B sales with social media." — Arnaud Belinga

“The only way to close customers when you don't have a clear advantage and distinguished offer is to be the most likeable service provider." — Arnaud Belinga 

'If you're operating with a clear niche, then it becomes much easier to identify your ideal target customer and therefore it becomes much easier in LinkedIn search to find those people.'" — Rob Da Costa 

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Useful links mentioned in this episode:

• Reach Arnaud at arnaudbelinga@breakcold.com, or visit the website
• Join me on my weekly FREE Agency Accelerator LIVE events