Tech Won't Save Us Patreon Preview: How Cloud Giants Cement Their Power w/ Cecilia Rikap
Nov 19, 2024
Cecilia Rikap, an Associate Professor in Economics at University College London, dives into the maze of cloud computing and AI's economic impact. She explores how generative AI is reshaping power dynamics among tech giants, enhancing their cloud dominance. Rikap also sheds light on how corporate pressure drives rapid AI adoption, influencing academic research and raising questions about control and profit in the tech-academia connection. Her insights reveal the complex interplay between innovation and corporate strategy in today’s tech landscape.
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Generative AI Fuels Cloud Adoption
- Generative AI's widespread adoption, due to ease of use and free versions like ChatGPT, has propelled cloud and AI adoption.
- This mass adoption further cements the power of tech giants like Amazon, Microsoft, and Google.
Coca-Cola's AI Marketing
- Coca-Cola used generative AI for a marketing campaign, allowing consumers to create custom Coca-Cola posters.
- This example illustrates how even cautious companies are adopting AI due to its hype and potential.
Big Tech's AI Control
- Big tech companies exert control over AI not just through cloud dominance but also by investing in AI startups and attracting academic talent.
- This includes "double affiliations" where academics work for both universities and tech companies, influencing research agendas.