SONIC TALK Podcasts
Sonic TALK 843 - Benn Jordan, Rack Synths, Tariffs, OXI Update
Apr 24, 2025
Benn Jordan, a musician and researcher known for his insights on AI in music, joins producer Gaz Williams and media composer Ty Unwin. They explore the complexities of sound layering and the evolving role of AI in creativity. The revival of classic rack synthesizers gets a nostalgic nod, alongside a discussion on how tariffs are affecting the music tech industry. They also critique industry dynamics and emphasize the importance of community in music-making, blending stories of innovation with reflections on nostalgic devices.
01:08:12
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Quick takeaways
- The podcast emphasizes how evolving music technology, especially streaming and recording, reshapes artists' creation and distribution methods, enhancing audience engagement.
- Creators are encouraged to use Patreon not only for financial support but to deepen their audience connection through exclusive content and community interaction.
Deep dives
The Role of Music Technology
The discussion emphasizes the significant impact of music technology on various aspects, including music production, streaming, and live recording. Music technology continues to evolve, shaping how artists create and release their work, which enhances the audience's experience. The panel highlights that streaming platforms and new recording technologies have transformed music distribution, making it more accessible for artists and listeners alike. This evolution invites both opportunities and challenges as creators seek to adapt to these advancements within the industry.
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