Strictly Business Daily Variety -- Cover Story: Tatiana Siegel on David Ellison’s America-First Overhaul of Paramount; Chris Willman on Palm Springs’ New Concert Hot Spot
9 snips
Nov 5, 2025 
Tatiana Siegel, an investigative reporter for Variety, dives into David Ellison's tumultuous overhaul at Paramount. She reveals a drastic transformation with tough leadership, significant layoffs, and strategic bets on middle America, including a massive UFC deal. Meanwhile, Chris Willman, chief music critic at Variety, shares his insights on the AccraSure Arena near Palm Springs, noting its intimacy and production-friendly atmosphere that attracts top artists for rehearsals and concerts, offering a refreshing perspective on live music venues.
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Rapid, Unapologetic Studio Overhaul
- David Ellison's takeover at Paramount is driving rapid, sweeping change across divisions rather than a gradual shift.
- The new regime programs content toward middle America and isn't constrained by traditional Hollywood optics.
Optics Take A Backseat
- Ellison appears unconcerned with public optics and prioritizes decisive internal reshaping, including drastic layoffs.
- That approach signals a leadership style focused on results over perception.
UFC Deal As A Strategic Statement
- The $7.7 billion UFC deal is Paramount's signature bold move under Ellison to redefine the studio's portfolio.
- Hosting a UFC fight on the White House lawn signals a strategy that courts global, nontraditional audiences.
