Climate Positive The evolution of sustainable investing | Peter Krull, Earth Equity Advisors
In this episode, Gil Jenkins speaks with Peter Krull, Partner & Director of Sustainable Investing at Earth Equity Advisors, A Prime Capital Investment Advisors Company. Peter focuses on creating and managing Earth Equity’s sustainable, responsible, and impact investment portfolios as well as writing thought leadership pieces and elevating the responsible investing story.
Gil talks with Peter about his background and journey into the industry, how sustainable investing has evolved from socially responsible investing (SRI), which focused on exclusion, and the differences between impact investing, ESG investing, and sustainable investing from his point of view. Peter also shares his thoughts on a few of the energy and environmental sectors that excite him most.
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Full Bio:
Pete is a well-known leader in the green business community and a long-time advocate for fossil-fuel-free and sustainable, responsible, and impact (SRI) investing.
He began his investment career at Merrill Lynch in 1998 where he earned the firm’s Certified Financial Manager designation. He honed his investment management skills as he guided his clients through the dot-com bubble and recovery.
In 2004, he hung up his shingle as Krull & Company and began the journey as a conscious entrepreneur. From the beginning, he knew that his firm would focus on responsible investing and trademarked the phrase, helping you align your investments with your values®. In 2017, Krull & Company became Earth Equity Advisors.
Over the years, he has provided leadership to clients, colleagues, and communities. From chairing the Asheville-based environmental non-profit MountainTrue through a pivotal expansion to guiding Earth Equity Advisors’ rapid growth and rise to prominence as a six-time Best for the World™ honoree, Pete’s impact on the responsible investing movement is clear.
He was named one of the 100 most influential financial advisors in America by Investopedia in 2018 and became one of the first individuals to earn the Chartered SRI Counselor™ designation from the College for Financial Planning. In 2021, Pete was featured by The Collider among the Faces of Climate City, which highlights Asheville, NC residents who are providing leadership in the Climate industry. He was also recognized on Real Leaders’ list of 70 Environmental Leaders You Should Know alongside Sir David Attenborough, Jane Goodall, and Greta Thunberg, and was selected for the LUMINARIES Class of 2021 by ThinkAdvisor in the category of Thought Leadership & Education. Recognition continued in 2022 with Pete being announced as a finalist for the RIA Intel Awards’ ESG Advocate of the Year, appearing on AdvisorHub’s list of Fastest Growing Advisors to Watch in 2022, and receiving the 2022 Sustainable Champion Award from the North Carolina Business Council.
Pete’s expert opinion is sought after by The New York Times, Bloomberg, Money Magazine, CNBC, The Washington Post, Investors Business Daily, US News & World Report, MarketWatch, Investment News, Wealth Management, RIA Intel, Barron’s, and other notable national publications, podcasts, and channels. He is also a contributing writer to top business publications, Forbes and Kiplinger. As Partner and Director of Sustainable Investments, he is responsible for leading the firm’s SRI initiatives, including thought leadership, education, and managing the sustainable investment portfolios.
A native of Western New York, he lives in Asheville, NC with his wife, Dr. Melissa Booth, a microbiologist, author, and the founder of The Science Communicator. He is a serious amateur photographer, a lover of world travel, and a huge fan of the Buffalo Sabres. As you would expect, their house is solar-powered and their cars are electric.
Episode recorded February 3, 2023
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Email your feedback to Chad, Gil, Hilary, and Guy at climatepositive@hasi.com.