Are you struggling to stand out in today’s digital-first world? In this episode of the Local Marketing Lab, Tim Davis, Chief Growth Officer at Canopy Mortgage and host of The Originators Guide Podcast, reveals how he has spent over 20 years mastering the perfect blend of online and offline marketing strategies. Tim shares how combining traditional marketing tactics with digital approaches can dramatically increase your local business growth.

Topics discussed in this episode:

1️⃣ Differentiate yourself in a crowded market using character branding

2️⃣ Create valuable content that keeps you top-of-mind with clients

3️⃣ Build a personal brand that resonates with your target audience

4️⃣ Creative marketing materials to stand out from competitors

5️⃣ Strategies for building and maintaining a referral-based business

Resources

• Connect with Tim Davis on LinkedIn.
• Learn more about Canopy Mortgage.
• Listen to an episode of The Originators Guide Podcast.
• Or, listen to an episode of the Solopreneur LO Podcast.
• Check out Tim’s book, Conversations Equal Contracts.

Other shout-outs

• Acres of Diamonds by Russell Conwell