Perfectly Mentored with Jason Portnoy EP167: Rich Schefren: Marketing Matters Most
If you’re a business owner and you haven’t convinced yourself that marketing should be one of your top priorities, listen up—marketing matters. Why? Because it’s how you’ll get people’s attention and convince them of the value of your products and services. Mastering it is the key to your success.
But here’s the thing—marketing is always changing. Even now, as you’re reading this, the marketing landscape is constantly providing entrepreneurs with new hurdles to overcome.
Luckily, our next guest is someone who can help you become a better marketer. When it comes to marketing, Rich Schefren’s name is one you shouldn’t forget. The guru to the gurus.
In this episode of the Perfectly Mentored Podcast, Rich Schefren joins Jason Portnoy to provide some insight into the current marketing landscape, as well as essential tips and strategies that all entrepreneurs can start using right now!
Rich is a recurring guest on the Perfectly Mentored Podcast. You can listen to the previous episode where we had him as a guest by clicking here.
Topics Covered:
- What’s your take on the marketing landscape and how it has shifted over time? [1:49]
- What’s the difference between people who feel entitled to things and people who are willing to work for them? [8:15]
- What advice would you give entrepreneurs who are on the come up? [17:39]
- How do you create content that baits the people that you’re looking for? [22:30]
- As a coach, how much do you think you have to do for your clients? [32:43]
- If you had to give advice to business owners who are just starting now, how can they build their businesses without the use of certain platforms? [47:44]
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