John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.

Chapters:

00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
00:04:45 - Is a Fractional CMO Worth It?
00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy

LINKS AND RESOURCES:

LinkedIn
Duct Tape Marketing
Wikipedia
John on Twitter / X
John on Instagram
The Self-Reliant Entrepreneur on Medium
Duct Tape Marketing by John Jantsch
The Referral Engine by John Jantsch
SEO for Growth by John Jantsch
The Ultimate Marketing Engine by John Jantsch
The Self-Reliant Entrepreneur by John Jantsch
7 Essential Stages of Total Online Presence by John Jantsch
The Commitment Engine by John Jantsch
Duct Tape Selling by John Jantsch
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite

141. Olympic 1500m Runner Zoe Buckman