GHP #78 - Changing How Consumers Think of the News with Muhammad Lila!

Episode 78 is with Muhammad Lila, Founder & CEO of Goodable!

Muhammad is an award-winning journalist, media founder, and strategist who leads multi-platform teams and creates content across all platforms. He specializes in taking complex subject matter and distilling it into easy-to-understand content that is designed to create impact. Muhammad holds a vast wealth of experience ranging from CNN, ABC, CBC, and now Goodable.

Goodable is one of the fastest growing news networks today. Using proprietary AI technology to search through thousands of news sources, the company identifies the best stories designed to make you happier and informed, all while avoiding negativity and the fear mongering we are accustomed to in news headlines.

Their tagline: "Give us Five Minutes, we’ll give you a whole new world!"

We sit down to speak with Muhammad about his career in journalism. He details his experiences in war zones, being targeted by ISIS and the Taliban with suicide bombers, how the newsroom and information landscape has changed over generations, and how Goodable is helping solve some of these problems we see today.

This was an incredibly profound conversation that touched on so many current and significant events that we hope you enjoy!

Goodable
https://goodable.co/

Timestamps
 3:08 - Deciding the News is Innately Difficult
 5:50 - Muhammad’s Background
 6:45 - Seeing Diverse Names in Journalism
 8:25 - “CBC Took a Risk on Me”
10:10 - How Toronto Culture helped Muhammad
15:19 - Meaning Behind Muhammad’s Name
18:12 - Full Circle Moments
19:45 - “Russians, Egyptians, ISIS & the Taliban all tried to kill me.”
21:17 - Muhammad’s Experience in Afghanistan
28:09 - Fear in Journalism
31:33 - Managing Emotions on the Job
34:24 - How the Ad-Revenue Model Destroyed News Media
39:53 - How Do We Fix Journalism?
43:14 - Who Decides the News?
48:05 - What is Goodable? How are they helping Journalism?
58:00 - The War on Freedom of Speech
01:08:06 - Why Donald Trump won the 2016 Election
01:10:31 - Social Media, Censorship & Human Behaviour
01:17:37 - Managing Mental Health
01:24:15 - Lightning Round