Good Content with Shannon McKinstrie Creator Style Content is for Everyone, Even You
Let’s get into one of the biggest hang-ups I see with business owners on social media: the belief that if you’re not a creator, you don’t need to make creator-level content. After a recent conference, I realized just how big this disconnect still is. So today, I’m breaking down why your content needs to have that human, personal touch (just like creators and even big name brands do). I’ll walk you through real life examples from my explore page, showing you how businesses of any size can easily add more personality to their posts, because let’s face it you are a creator, whether you like it or not, and your voice deserves to be heard.
In this episode we’ll be covering:
- How to create personal, human-focused content that drives sales and engagement on social media.
- Why business owners need to embrace the creator mindset, even if they don't identify as content creators.
- The shift away from corporate-style content toward storytelling and relatability.
- Examples of viral Reels and posts from travel agents, restaurants, and brands using creator-style content
- Adding personality and relatability to business content for higher audience resonance
- Strategies for creating shareable social media content that feels helpful, funny, or emotionally engaging.
- Breaking down misconceptions about "creator" content and explaining how big brands are using it successfully.
Featured content in this episode:
- Pinch of Yum: A week of Trader Joes meal ideas (https://www.instagram.com/p/DMkwu3hxGmq/)
- emilyjtattoos: Tattoos I don’t have on myself (https://www.instagram.com/p/DMlNiE8NqJE/)
- Usemotionapp: AI assistant (https://www.instagram.com/p/C2QF3m1tqm2/)
- Thenitrobar_: Blueberry watermelon lemonade (https://www.instagram.com/p/DMLXBBRsi6b/)
Recommended episodes:
- Episode 044: Become Their Favorite Comfort Creator with Everyday Moments
- Episode 063: Was That an Ad? Even the Big Brands are Making it Personal
- Episode 070: Instagram Growth Hacks That Actually Work and Give Your Account Personality
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